Marketing MSc
Overview
Corner the market
How do managers make the decisions that grow their brands? And how are those decisions affected by changing economic space, by new technologies and by competition? Accredited by the Chartered Institute of Marketing (CIM), this programme is an excellent choice for graduates looking to answer these questions and who desire real success in Marketing.
Why Marketing at LSBU?
- Top 2 for satisfaction with course in Business, Management and Marketing among London universities (Guardian University League Tables 2019).
- Guest lectures from key figures in industry add a new and modern twist to our teaching.
- Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
- Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
- Build relationships with small and medium enterprises and alumni as part of a unique ‘give back’ culture.
- Joint 2nd for career prospects amongst London universities (Guardian University League Tables 2020) and 2nd for graduate prospects in Marketing in London (Complete University Guide 2020).
Modules
- Creativity, enterprise and innovation
- Curiosity, creativity and research
- Contemporary marketing theories and concepts
- Cross-cultural consumer behaviour
- Corporate strategy for marketing
- Marketing management and planning
- Research in action
- Management consultancy in a global environment
- Capstone business project
Optional modules (choose 2×10 credits):
- Managing virtual work
- Everyday sustainability for business
- Global operations and logistics
- Digital and social media marketing
- Marketing science
- Effective business negotiation
- Public relations
- Corporate lobbying for marketing
- Marketing for SMEs.
Entry requirements
- Bachelor degree equivalent to UK Second Class Honours Lower Division.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.