International Marketing - MSc
Overview
Accredited by the Chartered Institute of Marketing (CIM) this specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.
Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
8 reasons to study here
- Top 2 for satisfaction with course in Business, Management and Marketing among London competitors (Guardian League Tables 2019).
- Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
- 2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities (Guardian University League Tables 2020).
- Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
- Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
- Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
- Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique ‘give back’ culture.
- Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.
Modules
- Creativity, enterprise and innovation
- Curiosity, creativity and research
- Strategies for international market expansion
- Cross-cultural consumer behaviour
- International pricing, finance and performance
- Brand management in an international context
- Research in action
- Management consultancy in a global environment
- Capstone business project
Optional modules (choose 2×10 credits):
- Managing virtual work
- Everyday sustainability for business
- Global operations and logistics
- Digital and social media marketing
- Marketing science
- Effective business negotiation
- Public relations
- Corporate lobbying for marketing
- Marketing for SMEs
Entry requirements
- Bachelor degree equivalent to UK Second Class Honours Lower Division in a related subject.
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.5.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have at least one year of practical experience of working in a marketing role after graduating from a non-specialist degree and who wish to specialise in international marketing.
If you are interested in studying at LSBU, please refer to our Standard Entry Requirements.