BA (Hons) Marketing with Enterprise and Entrepreneurship
Overview
What’s the big idea?
Are you fascinated by what it takes to build businesses? This undergraduate course can help you develop these skills in a marketing context. You’ll enhance your knowledge and the self-confidence needed to take business risk and create success through initiative and inspiration – while developing a strong business base with understanding of effective planning techniques and customer value creation.
Why Marketing with Enterprise and Entrepreneurship at LSBU?
- No.2 in London for satisfaction with courses across Business, Management & Marketing (Guardian University League Tables 2019).
- 2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities (Guardian University League Tables 2020).
- As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.
- Professional accreditation – the course is accredited by the Chartered Institute of Marketing.
- We support entrepreneurs – you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
- Our unique ‘give back’ culture means you can build relationships with small and medium enterprises and alumni.
Modules
During the course, you’ll develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, entrepreneurship and agile operations.
Year 1
- Principles of marketing
- Marketing in a digital world
- Concepts of management
- Accounting and finance for managers
- Business economics
- People and organisations
Year 2
- The consumer behaviour analyst
- The communications manager
- The insight manager
- The innovation and product manager
- Entrepreneurial Mind Set Business Discovery and Development
- Plus one option from across second year business modules
Year 3
Optional placement year in industry
Year 4
- Lean to Agile Enterprise Operations
- Funding entrepreneurial projects
- Brand management
- Marketing strategy and planning
- Marketing project (double)
Entry requirements
- A Level BCC or:
- BTEC National Diploma DMM or:
- Access to HE qualifications with 9 Distinctions and 36 Merits or:
- Equivalent Level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Visit UCAS for guidance on the 2018 tariff.
Advanced entry
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.