BA (Hons) Marketing with Advertising and Digital Communications
Overview
The future’s bright
If you’re interested in marketing, but particularly advertising and digital communications, this course could be a great launch pad for your career. Along with a broad base of marketing knowledge, you’ll gain skills to set you apart as the industry shifts to digital formats and puts an increasing importance of new technologies in the marketing mix.
Why Marketing with Advertising and Digital Communications at LSBU?
Happy students: we’re top 2 for satisfaction with courses in Business, Management and Marketing among London universities (Guardian University League Tables 2019).2nd for graduate prospects in Marketing in London (Complete University Guide 2020) and joint 2nd for career prospects among London universities for Business, Management and Marketing (Guardian University League Tables 2020).As part of the course, you’ll have the opportunity of work experience in a consultancy role with a British-based company.Professional accreditation – the course is accredited by the Institute of Enterprise and Entrepreneurs (IoEE) and the Chartered Institute of Marketing.Our support for entrepreneurs means you can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.Our unique ‘give back’ culture means you can build relationships with small and medium enterprises and alumni.
Modules
During the course, you’ll have a chance to develop your communication and presentation skills, creative management and problem-solving skills, and numerical ability. The course covers consumer behaviour, market research, product development, distribution, pricing, communications, brand management, creative and media planning and digital marketing strategy.
Year 1
- Principles of marketing
- Marketing in a digital world
- Concepts of management
- Accounting and finance for managerss
- Business economics
- People and organisations
Year 2
- The consumer behaviour analyst
- The communications manager
- The insight manager
- The innovation and product manager
- Creative & media planning
- Plus one option from across second year business modules
Year 3
Optional placement year in industry (if you choose not to do a placement year, you will take the modules listed below in your third year).
Year 4
- Advertising account planning
- Direct & digital marketing strategy
- Brand management
- Marketing strategy and planning
- Marketing project (double)
Entry requirements
- A Level BCC or:
- BTEC National Diploma DMM or:
- Access to HE qualifications with 9 Distinctions and 36 Merits or:
- Equivalent Level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English, or equivalent (reformed GCSEs grade 4 or above).
We welcome equivalent qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Advanced entry
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.