BA (Hons) Creative Advertising with Marketing
Overview
A fast-growing area of employment in the creative industries
Blending creative practice with marketing theory, this course develops students’ capabilities and skill sets to enter the exciting world of advertising and marketing. Learning on the course takes a practice, agency-led approach, meaning you will gain an understanding of what is like to work in a real world media and communications landscape.
Expanding your knowledge of creative practice, branding and design, you will hear from speakers who are practitioners and experts in their field, attend D&AD (Design & Art Direction) events, and work with your lecturer to identify an optional work placement that allows you to explore your interests. The course is also accredited by the Chartered Institute of Marketing (CIM), ensuring you get the skills and knowledge you need to pursue the career you want.
Being based at London South Bank University, you are just a stone’s throw away from the centre of London, giving you access to a fantastic range of galleries, museums and cultural centres that will fuel your creative imagination. London is literally your classroom as you will take trips to iconic locations such the world-leading Tate Modern gallery and The Victoria and Albert Museum of art and design.
We offer the opportunity for all undergraduate Home/EU students to undertake a work placement, internship or work experience while studying a full-time course starting in September 2020.
Why Advertising at LSBU?
- Top 5 in London for graduate prospects in Marketing (Complete University Guide 2019).
- Elephant Studios: multi-million pound studio facilities at the forefront of digital technologies and multimedia practice for creative students.
- Inspiring location: we’re a short walk from the Southbank Centre, National Theatre, BFI IMAX, Tate Modern, Royal Festival Hall, The Old Vic Theatre, and The Young Vic.
- Top 4 amongst London competitors for learning resources and opportunities in Marketing (National Student Survey 2018).
- Our International Live Brief module offers students the opportunity to work in international, interdisciplinary teams to develop a solution to a real-world problem. Read about one of our student’s experience.
Modules
During the course, you’ll learn vital marketing principles, cross-platform creative practice, and how to best manage a brand. What’s more, our optional work placement (Year 2) will give you the opportunity to understand and enact key skills and competencies in situ.
Year 1
- Principles of marketing
- Visual analysis
- Brand, branding and social media
- Marketing in a digital world
- Introduction to cross-platform creative practice
Year 2
- The consumer behaviour analyst
- The communications manager
- Advanced creative practice
- Cultural identities in advertising
- Creativity: the creative industries
Year 3
- Professional practice in creative advertising
- Enterprising futures
- Brand management
- Marketing strategy and planning
Plus one option from:
- PR, propaganda and persuasive communication
- Direct and digital marketing strategy
- Retail boutiques and shopper behaviour
Entry requirements
- A Level BCC or;
- BTEC Extended Diploma MMM or;
- Access to HE qualifications with 9 Distinctions 36 Merits or;
- Equivalent level 3 qualifications worth 106 UCAS points
- Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above)
- We welcome qualifications from around the world. English language qualifications for international students: IELTS score of 6.0 or Cambridge Proficiency or Advanced Grade C.
Advanced entry
If you have already completed some studies at another university, we may be able to consider you for advanced entry. Please see our advanced entry page for more information.